Meet Our Team
For over a quarter of a century, Stuart Goodman has been serving public and private sector clients at the State Capitol and local governments throughout Arizona.
Having prior service in state and local government, Goodman possesses significant experience in the practices of Arizona government with a wide-ranging focus on state agencies, regulatory boards and gubernatorial and legislative process and operations.
Prior to establishing the firm in July 2000, Goodman served as a senior policy advisor to former Arizona Governor Jane Dee Hull. During his tenure in the Hull Administration, he provided policy and management advice for 47 cabinet level and regulatory agencies within state government.
Before joining the Hull Administration, Goodman directed the City of Glendale’s Intergovernmental Relations program. He also served as the principal policy advisor to Mayor Elaine Scruggs and the City Manager for state and regional issues.
In addition to serving the interests of elected officials, Goodman has also directed the legislative and media programs for the Arizona Department of Administration and was the associate director of government affairs for the Arizona Multihousing Association.
Goodman has contributed his talents to a number of civic causes and is a past president of Public Affairs Professionals of Arizona. He is a recipient of the Phoenix Business Journal's Forty-Under-40 Award (Class of 2006).
Goodman presently serves on the Arizona Constable Ethics, Standards and Training Board, recently appointed by Governor Jan Brewer. He is a past chairman of the Arizona Board of Athletic Trainers, serving two terms.
Continuing his commitment to public service, Goodman received his commission in the U.S. Navy Reserve in 1999 and served honorably through 2009. In 2003, during Operation Iraqi Freedom, Lieutenant Goodman served as a Division Officer in the Persian Gulf and Indian Ocean aboard the aircraft carrier USS CONSTELLATION (CV-64).
Goodman holds an undergraduate degree in Economics and a Master of Public Administration, both from Arizona State University. He also completed the Program for Senior Executives in State and Local Government at Harvard University’s John F. Kennedy School of Government.
As a Phoenix native, Goodman survives the Arizona sun by playing ice hockey in two local leagues. Goodman and his wife, Liz, live in Central Phoenix and have three children along with two Italian Greyhounds.
David Schwartz, a principal with the firm, manages the local government relations, association management and community outreach practices for the firm.
When clients need local government relations assistance, David utilizes the experiences he gained from his decade-long service to the City of Phoenix, where he served as Council Assistant, Mayoral Assistant and Deputy Chief of Staff to then Mayor Skip Rimsza. In these roles at City Hall, he learned the importance of the symbiotic relationships between local elected officials, city management and staff, boards and commissions, community leaders and other impacted stakeholder groups. It was through these years of service at the municipal level of government that David learned the importance and impact of community involvement and its bearing on the governance process.
While every project and client at the firm benefits from a diverse team approach, David often leads the community outreach, grassroots mobilization efforts and stakeholder involvement projects. David currently has the honor and privilege of serving as the Executive Director and Chief Administrator for three non-profit organizations: Friends of Transit (501c3), the Support Sky Harbor Coalition (501c4), and the Arizona Association of Providers for People with Disabilities (AAPPD), also a 501c4 non-profit organization. He has served in those roles with Friends of Transit and Support Sky Harbor Coalition since their inception in 2001 and 2002, respectively.
Throughout his career, David had extensive experience in voter behavior trends and campaign mechanics, both from an academic and professional perspective. Building on those lessons learned, he has over 20 years of experience in promoting issues. Over the course of his career, he has managed or advised several high-profile, grass-roots, political campaigns throughout the Region, including significant transportation measures.
Based on the knowledge gained from these various transportation policy initiatives and campaigns, along with his ongoing efforts managing transportation coalitions, David is often called on to speak to other budding transportation based coalitions across the country.
In addition to his notoriety in professionally organizing coalitions, David also attempts to volunteer his talents and enthusiasm for various causes and organizations. He currently serves on the Board of Directors for the Greater Phoenix Chamber of Commerce.
David’s educational background includes an undergraduate degree in Business Administration from Arizona State University, along with a Master of Mass Communication from the Walter Cronkite School of Journalism and Telecommunications at Arizona State University.
David and his lovely wife Sharon have been married 22 years. They are blessed with four remarkable boys – Justin, Tyler, Ryan and Brandon. When David is not busy working or attending his sons’ sporting events, he enjoys spending time up in Northern Arizona.
Brandy Petrone has been representing and assisting the firm's private and public sector clients at the state and local level since October of 2006 and is a key contributor to the strategic and tactical advice given on legislation and legislative strategy. Brandy has strong expertise in legislative drafting, amending and analysis. Brandy also helps coordinate and manage the firm's internship program and provides event management and planning services for the firm's clients.
Prior to joining Goodman Schwartz Public Affairs, Brandy worked in the nonpartisan Research Staff Department of the Arizona State Senate. Brandy spent most of her time in the Senate as the Analyst for the Commerce and Economic Development Committee. She also served on the Appropriations and Health Committees. In addition to her analyst duties, Brandy helped to grow the competitive legislative and executive internship program, the program that helped her get her start in public affairs, as the Internship Program Coordinator.
Brandy holds a B.S. in Business Administration, with an emphasis in International Marketing, and a B.A. in Spanish from Northern Arizona University.
Outside of work, Brandy enjoys spending time with her husband, her two young children and the "oldest child", Brodie, the beagle.
Rachelle is the firm’s resident event coordinator and technology & communications guru. She oversees the firm’s non-profit associations and community outreach clients, and ensures that clients have personal, timely and accurate updates.
A proud North Dakota native and graduate of North Dakota State University (go Bison!), Rachelle holds a Bachelor of Science degree in Political Science, History, and Pre-medicine studies.
Rachelle first cut her teeth as a Staff Assistant and Research Analyst in the office of North Dakota Governor John Hoeven. In 2009, Governor Hoeven appointed her to the State Board of Higher Education where she proudly served until 2010. Rachelle next joined Governor Hoeven’s 2010 campaign for U.S. Senate as the Assistant Director of New Media and Research. Following a successful campaign, she continued in the Senator’s regional office as Special Projects Coordinator.
In 2012, Rachelle worked with the Romney for President Campaign advance team, to plan events and coordinate local and national media during their national bus tour. From there, she was hired as Campaign Manager for the 2012 Janice Arnold-Jones for Congress campaign in New Mexico.
Immediately prior to joining Goodman Schwartz, Rachelle served as the Research Analyst for Phoenix Councilwoman Thelda Williams, coordinating district events and assisting constituents with neighborhood issues and city services.
A life-long animal lover, Rachelle’s dogs, Dixie and Doris, have earned their titles of office mascots and sunshine coordinators and take up residence at the Goodman Schwartz Office each week. Outside the office, Rachelle spends weekends renovating her dream/nightmare home near historic Downtown Phoenix and has served as President of the Phoenix Alumnae Chapter of Kappa Alpha Theta since 2014. During her down time, you’ll find Rachelle hiking, riding horses, or reading. An avid traveler, she hopes to visit all 50 states by the time she’s 30. Just six states to go and one year to do it!
Yesenia Pinales joined the firm in December 2013. Prior to joining the firm, she served as a research intern in the Arizona State Senate for the Government and Environment Committee.
She graduated from Arizona State University (ASU) in May 2014 with a dual degree in both Political Science and Transborder Studies with an emphasis on U.S. and Mexican Regional Immigration Policy and Economy. Throughout her years at ASU, she was recognized for her academic achievement by being on the Dean’s List on four separate occasions. She also received numerous scholarships during her undergraduate studies.
Pinales is currently working towards her Master’s in Public Administration from Arizona State University.
Rebekka Pope joined the team in October, 2016. Prior to that she was a policy intern at the Arizona Senate working with a variety of committees including the Natural Resources, Water and Energy, Appropriations, Health and Human Services, and Education committees.
She graduated from Arizona State University in May 2016, with a BA in History and minors in Geography and Russian. She managed to stay on the Dean's list, join the National Society of Collegiate Scholars, and win several academic scholarships throughout her time there.
In her spare time she enjoys coaching swim teams, reading, and spending time with her family and her labrador in Tucson.